Key Resources - Books
Texts of interest about marketing can be found using the Library Search. It is recommended that you always use the Library Search to identify specific titles and resources on a topic.
Combine terms from your topic using the Keywords search option. Use AND / OR / AND NOT (exclude a term) when searching for more than one term.
“marketing” AND “consumer behaviour” (both terms will appear in the record)
“global marketing” OR “international marketing” (either one or both of the terms will appear in the record)
Note: Use "quotation marks" for phrase searching.
Other useful search terms for Marketing are:
- Branding (Marketing)
- Communication in marketing
- Direct marketing
- Export or global marketing
- Internet marketing
- Marketing - Management
- Marketing - Planning
- Relationship marketing
- Service industries - Marketing
- Social marketing
If you are on campus you will find marketing books using these broad shelf numbers. However, to save time and find books of interest to a particular topic it is recommended to use the Library Search:
Key Resources - Encyclopedias, Dictionaries, Directories
ENCYCLOPEDIAS, DICTIONARIES, DIRECTORIES
The Library provides access to a range of encyclopedias and dictionaries to get an overview of a topic or a definition of a term. Some examples are below.
To find further dictionaries or encyclopaedias relevant to this area do a Keyword search in the Library Search and add the term dictionaries (or encyclopedias) e.g. marketing dictionaries, marketing encyclopedias
Newspapers are a useful source of company and business intelligence. A range of daily newspapers and popular business magazines are held by the Library in print or online via Factiva.
Recent issues of major daily newspapers are kept:
- Albury-Wodonga: Reference Cabinets
- Bendigo: Newspaper racks and folders, and behind Circulation desk.
- Bundoora: Newspaper stand and cupboard.
Note: Most major newspapers provide access to their current or most recent editions for free online.
Some examples of business and marketing news publications: