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Marketing   Tags: marketing  

Last Updated: Jun 2, 2015 URL: Print Guide RSS UpdatesEmail Alerts

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Key Resources - Books

Texts of interest about marketing can be found using the Library Search. It is recommended that you always use the Library Search to identify specific titles and resources on a topic.

Combine terms from your topic using the Keywords search option. Use AND / OR / AND NOT (exclude a term) when searching for more than one term.

For example:

“marketing” AND “consumer behaviour” (both terms will appear in the record)

“global marketing” OR “international marketing” (either one or both of the terms will appear in the record)

    Note: Use "quotation marks" for phrase searching.

    Other useful search terms for Marketing are:

    • Advertising
    • Branding (Marketing)
    • Communication in marketing
    • Direct marketing
    • Export or global marketing
    • Internet marketing
    • Marketing - Management
    • Marketing - Planning
    • Relationship marketing
    • Service industries - Marketing
    • Social marketing

    If you are on campus you will find marketing books using these broad shelf numbers. However, to save time and find books of interest to a particular topic it is recommended to use the Library Search:

    Marketing 658.84
    E- marketing 658.84
    E-commerce 658.800
    Marketing research 658.83
    Advertising 659.1
    Global marketing 658.848
    International trade 382
    Consumer behaviour 658.8342

      Key Resources - Encyclopedias, Dictionaries, Directories


      The Library provides access to a range of encyclopedias and dictionaries to get an overview of a topic or a definition of a term.  Some examples are below.

      To find further dictionaries or encyclopaedias relevant to this area do a Keyword search in the Library Search and add the term dictionaries (or encyclopedias) e.g. marketing dictionaries, marketing encyclopedias


      Newspapers are a useful source of company and business intelligence. A range of daily newspapers and popular business magazines are held by the Library in print or online via Factiva.

      Recent issues of major daily newspapers are kept:

      • Albury-Wodonga: Reference Cabinets
      • Bendigo: Newspaper racks and folders, and behind Circulation desk.
      • Bundoora: Newspaper stand and cupboard.

      Note: Most major newspapers provide access to their current or most recent editions for free online.

      Some examples of business and marketing news publications:

      Subject Guide

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