Marketing  Tags: marketing  

Texts of interest about marketing can be found using the Library catalogue. It is recommended that you always search the Library catalogue to identify specific titles and resources on a topic.

Combine terms from your topic using the Keywords search option. Use AND / OR / AND NOT (exclude a term) when searching for more than one term.

For example:

“marketing” AND “consumer behaviour” (both terms will appear in the record)

“global marketing” OR “international marketing” (either one or both of the terms will appear in the record)

Note: Use "quotation marks" for phrase searching.

Other useful search terms for Marketing are:

• Advertising
• Branding (Marketing)
• Communication in marketing
• Direct marketing
• Export or global marketing
• Internet marketing
• Marketing - Management
• Marketing - Planning
• Relationship marketing
• Service industries - Marketing
• Social marketing
  

If you are on campus you will find marketing books using these broad shelf numbers. However, to save time and find books of interest to a particular topic it is recommended to search the Library catalogue:

ENCYCLOPEDIAS, DICTIONARIES, DIRECTORIES

The Library provides access to a range of encyclopedias and dictionaries to get an overview of a topic or a definition of a term.  Some examples are below.

To find further dictionaries or encyclopaedias relevant to this area do a Keyword search in the Library catalogue and add the term dictionaries (or encyclopedias) e.g. marketing dictionaries, marketing encyclopedias

Newspapers are a useful source of company and business intelligence. A range of daily newspapers and popular business magazines are held by the Library in print or online via Factiva.

Recent issues of major daily newspapers are kept:

• Albury-Wodonga: Reference Cabinets
• Bendigo: Newspaper racks and folders, and behind Circulation desk.
• Bundoora: Newspaper stand and cupboard.

Note: Most major newspapers provide access to their current or most recent editions for free online.

Some examples of business and marketing news publications:

Business and Management
Faculty Librarians:

Albury-Wodonga: Kathy Robison
Bendigo: Tracy Robertson
Bundoora: Nicole Sackers