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Marketing   Tags: marketing  

Last Updated: Jan 14, 2015 URL: Print Guide RSS Updates

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Key Resources - Books

Texts of interest about marketing can be found using the Library catalogue. It is recommended that you always search the Library catalogue to identify specific titles and resources on a topic.

Combine terms from your topic using the Keywords search option. Use AND / OR / AND NOT (exclude a term) when searching for more than one term.

For example:

“marketing” AND “consumer behaviour” (both terms will appear in the record)

“global marketing” OR “international marketing” (either one or both of the terms will appear in the record)

Note: Use "quotation marks" for phrase searching.

Other useful search terms for Marketing are:

  • Advertising
  • Branding (Marketing)
  • Communication in marketing
  • Direct marketing
  • Export or global marketing
  • Internet marketing
  • Marketing - Management
  • Marketing - Planning
  • Relationship marketing
  • Service industries - Marketing
  • Social marketing

If you are on campus you will find marketing books using these broad shelf numbers. However, to save time and find books of interest to a particular topic it is recommended to search the Library catalogue:

Marketing 658.84
E- marketing 658.84
E-commerce 658.800
Marketing research 658.83
Advertising 659.1
Global marketing 658.848
International trade 382
Consumer behaviour 658.8342

    Key Resources - Encyclopedias, Dictionaries, Directories


    The Library provides access to a range of encyclopedias and dictionaries to get an overview of a topic or a definition of a term.  Some examples are below.

    To find further dictionaries or encyclopaedias relevant to this area do a Keyword search in the Library catalogue and add the term dictionaries (or encyclopedias) e.g. marketing dictionaries, marketing encyclopedias


    Newspapers are a useful source of company and business intelligence. A range of daily newspapers and popular business magazines are held by the Library in print or online via Factiva.

    Recent issues of major daily newspapers are kept:

    • Albury-Wodonga: Reference Cabinets
    • Bendigo: Newspaper racks and folders, and behind Circulation desk.
    • Bundoora: Newspaper stand and cupboard.

    Note: Most major newspapers provide access to their current or most recent editions for free online.

    Some examples of business and marketing news publications:

    Subject Guide

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